Revenge: A Marketing Tool or a Business Creator?

This morning, I came across an interesting press release from Autoglass®, one of Belron’s many brands, titled “Revenge is a dish best served … on the car.” You have to admit, it’s kind of catchy.

Apparently the company recently conducted a poll among United Kingdom residents about infidelity, revealing that more than half (59 percent) of “cheated spouses” in the nation will take revenge—and that they often do so by damaging the “cheater’s” vehicle.

The poll also is said to have revealed that more women are likely to take action than men, and that one in ten women says she’d damage her husband’s vehicle if she learned he’d cheated on her. The study took it a step further even, categorizing what kind of damage would be done, and discovered that 22- to 25-year-olds are most likely to damage the car’s windshield in a fit of rage. (Surprisingly, to me at least, 31- to 35-year-olds “are most likely to sell the vehicle on eBay for a few pence to get revenge.”)

When the Tiger and Elin Woods story came out, stories about Tiger’s broken car windows filled my searches for content for glassBYTEs.com™/AGRR magazine, and, though we did run a link to one of these, I thought it was fun to see a new take on the story in the aforementioned survey.

But, as always, I would like to know how realistic this story is. Though the study was conducted in the United Kingdom, let’s face it, people are people wherever you go. So, have you ever repaired or replaced a windshield that had been damaged by a scorned spouse? Or, would the vehicle owner even admit to this? Please e-mail your thoughts to me at pstacey@glass.com.